How to Save Network Marketing & Your Relationships, While Rapidly Growing Your Team!
A MURDER mystery has been solved…we finally know what's killing "old school" network marketing…
The Internet did it!
The scene of this murder???
Your Facebook News Feed!
DUN DUN DUUUUUNNNN!
LOL…, I'm having a little fun here.
It's true, though: armed with the "Facebook dagger," the Internet—over the past ten years—has slowly been pressing its sharp social blade into the heart of "old school" network marketing, which is now certifiably on its death bed!
But here's what's not so funny, and I say this with all due respect to the legends of this profession…,
Ignorance and fear are currently running amok among network marketing leaders!
I'm going to share an actual Facebook comment from an old-school leader, demonstrating ignorance of how online marketing and social media work and their impact on network marketing today.
The times are changing!
It's no secret that Blockbuster Video used to be massively successful until they weren't.
Now Netflix has taken over.
Taxi cabs used to be dominant until they weren't.
Now, ride-sharing (Uber/Lyft) has taken over.
Kodak, Dell, Motorola, Sears, Yahoo, Sony, Xerox, Blackberry…, once-dominant…, no more.
What Getting Left Behind Looks Like…,
As I mentioned, I'm going to show you a comment that created quite an uproar in our community.
And no, I won't tell you the identity of this person; my goal is not to embarrass this individual.
The real lesson here is regarding WHAT he said and WHY it presents an issue for his business…and many other people trying to keep it "old school" in a new school world.
The context is that one of our members was using the Promoted Post feature on Facebook. A part where you can pay a little money to Facebook to have targeted audiences see your business posts, resulting in lots of interested prospects reaching out when done right.
This post by one of our members showed up in this network marketing leader's News Feed.
And he had no idea HOW this post was displaying there.
These words were his comment…,
"Not sure how this showed up on my Feed, but please take me off this. It gives my team the wrong information about what I teach them to be successful. And I know how to build solid teams. And it's not by never meeting them or showing them that I care about their business. You will never replace person-to-person contact, and the people frustrated by that are not willing to serve their teams."
Now, that is a pretty interesting comment.
We posted it in our community and those of us who are in the online space, and are building our businesses this way, had a little bit of fun "joshing" about it, but the whole point was to pinpoint an actual problem…
Traditional network marketing is plagued by ignorance!
Don't get me wrong, this person is not bad, and traditional networkers aren't, either.
A lot of great & intelligent people make mistakes or have opinions borne out of ignorance, and this comment is an example of that.
So, to make sure we are "hip" to the times, I want to share with you, first and foremost, how Facebook works.
Facebook 101: Why Facebook isn't (just) a social network!
Many people in the network marketing space don't understand what Facebook is because Facebook is not just a social network.
The social aspect is second to what it is because Facebook doesn't make money by being a social network in and of itself.
Facebook is an advertising platform, and that's its primary product.
The ONLY way Facebook makes money is through advertising.
They refer to ad space as "inventory." And what's the inventory they're talking about?
They're talking about you and me — our news feeds, to be exact.
Their valuation is based on how many users they have, and their inventory is how many spots in our News Feeds & Sidebar they have to show ads in (i.e. Promoted Posts).
Facebook has a refreshing philosophy regarding advertising and what they allow and don't allow because they don't want to ruin our experience.
But at the same time…,
Facebook is a business!
And the ONLY product that they sell is advertising space.
And Facebook allows advertisers like me (and our members whom we teach this to) to target people (like you) on Facebook. It's pretty easy!
We can target just about anyone, according to your interests, the personal profile information you willingly provided, who you follow, sites you've visited, etc.
In terms of Service, you gave up your rights to online privacy.
Thus, Facebook can track your behaviour:
- What you click on
- What you buy
- Who you like
- What you watch
All that information is being tracked and can then be utilised by network marketers, like you, to target people based on that data.
You can target people based on their particular interests!
So, as opposed to prospecting random people in public and hoping they're interested in your opportunity, juice, vitamins, or weight loss product…,
You can specifically target people who are already interested in those things.
You can avoid the whole rejection of B.S. altogether.
That also means Facebook allows you (and me) to target your downline and your entire company with training articles like what you're reading right now.
(DUN DUN DUUUNNNN!!! LOL!)
And you may have noticed, if you're in a traditional company, there's likely attrition, and people seem to shift and move to other companies continually.
Maybe, even their disloyalty might piss you off!
However, it's perhaps no surprise to more business-minded leaders that a few of the reasons people are moving to other companies might be because those other companies just might…,
- Be more progressive with regards to allowing distributors to use Internet strategies,
- Have better systems for leveraging the Internet, and
- Have better training on how to utilise the Internet to build.
Because here's the thing about this "new frontier" of online network marketing…
It's happening, whether you, your upline or your company like it!
Everything I've shared above is a basic fact about Facebook.
So, the leader who posted that comment and didn't like seeing an ad in his News Feed has a "beef" with this. It's frankly not with me; it's with Facebook.
Because we are using what Facebook was explicitly created for to our advantage – to build our businesses, whether it's network marketing, direct sales, coaching, juice, vitamins, weight loss or whatever.
So if you want to shield your organisation from any outside information, the ONLY option you have is to completely BAN the use of Facebook within your team and organisation.
That is the ONLY option if you don't want your team members to discover this new age of network marketing we teach here at Elite Marketing Pro.
Seriously, suppose you don't want this information, which may contradict how you think businesses should be built to reach your downline. In that case, you must require your organisation to shut down its Facebook accounts permanently.
That is the only option…, and it's not a great option.
Your only viable option is to adapt!
The smart thing here would be to ask, "How does this happen?"
This guy should've asked…,
"How does this show up in my News Feed?"
The following questions he should've asked are…,
- How can I use this new technology in my business?
- How can I take advantage of this?
- How can I use this opportunity to grow my business?
- What can I do?
- What can I learn, and from who?
Network marketing seems to be the only industry that ignores innovation and tries to pretend it isn't happening.
And, if you're trying to do that as a leader, how did that work out for Blockbuster Video?
Companies go extinct when they don't serve the needs of the modern era.
That is happening in the world now, and you must be hip to it.
It's about time leaders in this industry wake up!
And ask themselves some serious and honest questions.
Again, good people are fighting these trends, just like the gentleman who wrote the above comment.
There are brilliant, talented network marketers who choose to make the wrong decision by ignoring what's happening with technology today.
And networkers who are building online are crushing it. They're beginning to take over the industry because they offer a better product and that better product is not the opportunity or the juice, vitamins, weight loss plan, etc.
The REAL PRODUCTS are the methods leaders in that company are using to build the business online and their ability to train others in those methods and help them produce results.
Now I want to quickly break down that post, line-by-line, and make a few points.
I already talked about how it appeared in his News Feed and explained how Facebook works.
Okay, so first he asks…,
Please take me off.
We can't take you off Facebook; only Facebook can do that.
Then he goes on to say…,
It gives my team the wrong information about what I teach them to succeed.
That's implying that we're teaching people crap and giving them wrong information that will not help them.
Nothing could be further from the truth!
He also goes on to say…,
And I know how to build solid teams…,
True, he probably does, even if it is painfully old school.
And it's not by never meeting them or showing that I care about their business.
Once again, implying that we're teaching people not to care about others and clearly not understanding the value we give to others daily.
He follows up by saying…,
You will never replace person-to-person contact.
That's not true.
On our "Daily Dose of Awesome" Facebook Live" videos, we'll reach thousands of people every day by watching, listening, and responding positively about what we're doing here.
I recently met a few of them at a live event we hosted.
I'm not opposed to meeting people face to face, but they were already part of our community and our training system long before we met.
Many join network marketing organisations with leaders they've never met.
Instead, they 'met' them online, through a Facebook group, some funnel, or some entirely digital process, where they said, "Yes, this is the place I need to be."
They can have phone conversations, video chat, whatever.
Or maybe, in some cases, they don't have any personal contact at all; the prospect says, "I want to work with this person. Let's make it happen."
Saying this business requires face-to-face contact is not valid!
The facts are in; they're proved every single day.
Look at 7-figure earners like Angel and Ryan Fletcher or Nadya and John Melton, who frankly out-earn most of the old school "big names" of network marketing you see on stages, and they've done it almost 100% online.
There are endless examples of people who have built substantial businesses online – digitally – without ever meeting people face-to-face.
But don't confuse what these leaders did with spamming your newsfeed with crap about your company and causing your friends to unfriend you. How do you know the difference? If it's not working for you and people are blocking/unfriending you, you're doing it WRONG.
That said, this business ultimately requires a personal touch, but it could be on the phone, on video chat, or on Messenger.
Finally, the last part is…,
"The people that get frustrated by that are the ones not willing to serve their teams."
Again, the implication is we are not here to help people serve their teams.
Quite the opposite is exact, and people have figured that out.
Many successful network marketers today are serving their teams online!
They're doing Facebook Lives.
They started Facebook Groups to provide information to their teams.
They're interested in serving their teams, and they're in constant communication with their teams.
The idea that somebody going online to build doesn't care about anyone but themselves is bullshit.
Finally, I want to close with some comments from a leader named Tim, a six-figure earner that's part of our community.
He made this point regarding the comment we've been discussing.
I'll be the first to admit that I used to think like this guy. I was all driven by fear and ignorance. As someone said above, you don't know what you don't know. This guy doesn't know. Again, it doesn't mean he's a bad guy; he doesn't know. The idea that nothing replaces person-to-person is an old-school, outdated mentality. Most 'old schoolers' won't admit how many people say "no" to this industry and how many quit because it's perceived as person-to-person. People are busy. Either you adapt and provide your team with the know-how to build online, or they will find it elsewhere on a new team or company.
That is wisdom from a true leader in the network marketing space.
Everything people hate about network marketing is a symptom of the real problem!
For the first time, the Internet allows us to conduct ourselves professionally, protect our relationships, and do what REAL businesses do.
And what do real businesses do?
They advertise and create systems so the business can grow independently.
That's the main point I'm driving at here…,
For the first time, we have an opportunity, thanks to social media and the Internet, to conduct ourselves as professionals and avoid all the painful family issues, rejection issues, people blocking you, ignoring you, or insulting you.
And in the process, we are IMPROVING the public's heavily damaged view of network marketing.
Building Online is a Better Way, and It's Saving Your Relationships & Network Marketing at the Same Time!
Up until recently, people in network marketing just accepted that broken relationships and painful experiences with family and strangers were only part of being successful.
I say that's B.S.!
Challenges will always be a part of business, but we don't need to create more problems unnecessarily, and that's what traditional/old-school network marketing has done.
So if you're serious about building a business in today's evolving world, I highly recommend getting access to my free online recruiting Bootcamp.
These are the exact strategies I used when I first started while living out of a bedroom at my mom's house and subsequently used to create a worldwide brand and over 16 million dollars in income.
More importantly, since it started in 2004, this community spawned thousands of 6-, 7-, and 8-figure earners in the home business space when my mentors began it.
The Internet allows us to find more people, and social media will enable us to expand our network.
So the question is…, are you going to be Blockbuster Video or Netflix?
Yellow Cab or Uber/Lyft?
Are you going to get with the times or get left behind?
Click here, and I'll gladly give you access to my 10-day online recruiting Bootcamp to get you started.
To Your Online Success!
I wish you good health & a good life,
New-Age Affiliate Marketer
Finally, An Easy Way To Recruit Online Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…