Written by FERNY CEBALLOS | Filed under SOCIAL NETWORKING
Talk about incredible women entrepreneurs!
One of my clients, Gloria MacDonald, has been silently producing mind-blowing results in her business:
She’s generated over $70k in income in just the past two months alone, exclusively using LinkedIn prospecting and recruiting strategies!
She’s taken what we’ve been teaching her over the past year inside of EMP and has applied it to a “social” network RIPE for the network marketing profession.
Last week, I had to sit Gloria down and grill her on what exactly she’s doing…and she did not disappoint!
Here’s what Gloria revealed in this “abridged” version of the interview below.
Why abridged? Well, I’m assuming you want to cut to the chase, save a little time and get Gloria’s strategies without fluff, right?
Excellent, that’s what we have here!
Now, if you are serious about pursuing this strategy for your network marketing business, you’ll want to read this entire post until the end, cause there’s more to learn!
Here’s Gloria talking:
Beginning with the little background about myself:
I started in network marketing in 1979 in Amway, and I learned from the godfathers, if you will, of network marketing — all the old school stuff.
That was LONG before personal computers and cell phones, and I struggled to make my business work.
And I didn’t just struggle in one company; I fought in five network marketing companies!
Then, about 15 years ago, I started a business that ended up being a multiple seven-figure business.
It was a successful business, but through a series of events (which we won’t get into), I was forced to shut it down.
Due to the circumstances, I went from having a multiple seven-figure businesses (and a lifestyle that went with it) to not making a dime the next month.
As a result, my husband and I had to cash in every penny of our retirement savings to stay afloat.
There were many, many sleepless nights when I wondered how on earth we were ever going to make it through.
I thought we might have to declare bankruptcy.
Fortunately, we didn’t.
Then, I got in touch with friends that were in network marketing and got involved in the industry, again.
Fast forward to an about a year ago:
A post popped up on Facebook talking about “attraction marketing”, and it got my attention.
I was already coaching network marketers, so I decided to check it out.
Thinking if this was something that could help my network marketing coaching clients, I needed to know about it.
…talking about Elite Marketing Pro.
As of last September, a year ago when I started on this journey, I had probably posted on Facebook fewer than ten times in my life.
It just wasn’t something I did.
I had an assistant who did a little bit of posting for my previous business, but I hadn’t posted much on Facebook.
So I got going and got results right away!
I was excited about it, but then, things started to change on Facebook, and also, I’m a very BUSINESS focused person, and I didn’t want to get sucked into hours of non-profit producing activities (i.e. 2016 election rants, pics of people’s lunch, etc.)
I had a profile already, and a fair number of connections, though they had nothing to do with the network marketing industry.
So I started fooling around on LinkedIn and digging in.
The thing that appealed to me was this:
LinkedIn is a place where people are doing BUSINESS.
We talk about it being a “Social Media” platform — but it is a BUSINESS platform.
And I found I could connect with people so much more comfortable on LinkedIn!
People were raising their hands and sharing their virtual resumes telling me they were currently “working at” a network marketing, direct selling or simply entrepreneurs.
And I could connect with them.
Then, I used all the strategies that I learned through Elite Marketing Pro, all the things they teach about attraction marketing, and applied them to LinkedIn — and it worked!
And I did it all for FREE and didn’t even pay for LinkedIn’s higher level memberships.
I was using the FREE version of LinkedIn, and it worked!
Now, I’m not saying LinkedIn is better than Facebook – it’s just different and fit my personality.
I looked at it like…this is a place where business people are, and they’re here to do business.
So it’s upscale.
Thus, I wasn’t going to be worried about people not being able to afford what I had to offer.
My strategy worked because of how well I could target people in the opportunity space, who had money!
Also, I found that people on LinkedIn are pleased and eager to pick up the phone and have a business conversation with you.
Let’s say you have a weight loss product:
It’s easy to target people who are interested in weight loss.
Or if you have a product for vegans, it’s easy to target people on LinkedIn who live a vegan lifestyle and are looking for information.
You can target those kinds of things on LinkedIn as well.
I happen to be targeting people in the opportunity space, but you don’t have to focus on them necessarily.
Okay, now let’s dive into:
It’s a relatively simple process.
Starting with step #1:
First, you decide WHO your target audience is, and towards WHO your focus will be going.
Then you target those people.
And invite those targeted people to connect with you.
In fact, I only invite targeted people to connect with me, and I only accept invitations from targeted people.
All kinds of people might ask me to connect with them, and I choose not to accept them.
You can if you’d like, of course.
But I chose not to, because I want to be super-targeted and focused on who I am and who my messages are going to.
Next, as soon as someone connects with me, accepts my invitation to join, or I accept their invitation to connect with them, I send them a message saying…
“Thanks for connecting. I’m passionate about building an income from home and here’s something that I think could help you move forward with your goals.”
Formulated more carefully, but that’s the gist of it.
And I provide a link to a freebie, like what Elite Marketing Pro delivers their system to collect leads.
Then, I stay in touch with people.
Just like Facebook, LinkedIn will let you know when a contact has a birthday, but they also make you do when they have a work anniversary, or when they’ve changed jobs.
So I send messages at all those times with links to different offers and invite them to subscribe to my email list.
So I’m building my e-mail list as well.
Next, I do regular posts on LinkedIn.
There’s also a feature where you put your blog post on LinkedIn.
They call it an “article,” but for all intents and purposes, it’s a blog post.
So I posted on LinkedIn three times a day.
Then, I send out invites to connect with new people every day.
And I send messages to people, and I also endorse people, which is another feature of LinkedIn.
You can endorse people for skills.
So every day, I endorse people for skills, and then after I’ve supported them, I send them another message.
Every message I’m sending out has a link to some free valuable info, in exchange for their contact info.
Every post I’m putting out there and every article I write has a link to something valuable, which my target audience would be interested in.
For example, I’m sure someone shared this link online, and you are reading this now because it adds value to you. It’s the same thing!
Finally, I’m continually staying in touch with my audience and offering them value—something that can help them build their business or income goals.
In the social media world, this tends to be a taboo; posting a link or sending somebody a link.
And sure, on most platforms, you don’t want to do that, primarily because people don’t like it.
People go there for business purposes.
Therefore, they’re more open to hearing about what you have to show them from a business standpoint.
Something that I’ve seen in trying to show people how to use LinkedIn effectively is getting their heads around this idea that you can send a link.
The very first connection you have, the very first message you send, send a link because people are serious about doing business there.
Although we call it a social media platform, it is a business media platform.
People do not want to waste their time trying to do all the fake back-and-forth acting like they're social when they're not social.
They’re getting down to business, and that’s the beauty of LinkedIn.
It saves tons of time, because:
They’re there to do business.
I post on Facebook 12 times a day, and eight of those 12 posts are inspirational, motivational, and things like that.
Do NOT do that on LinkedIn!
When I see people doing that on LinkedIn, I groan, and I think…
“Oh gosh, it’s another person who doesn’t understand LinkedIn.”
If you look at the Feed on LinkedIn, there’s not a lot of the inspirational/motivational stuff.
Don’t post any pictures of your cute dog, or cat, or your kids!
It’s not what the platforms meaning is.
People are there to find out about business, to find business opportunities, and to do business.
That’s the beauty of it for someone in the Elite Marketing Pro community.
People are on LinkedIn to grow their incomes and dead serious about achieving:
And you have the tools – especially if you are with EMP – to help them achieve their goals!
One of the things you learn at Elite Marketing Pro is how network marketers can create multiple streams of income.
It’s about offering them value, wherever they may be.
If they’re looking for a home or a new opportunity, great!
If they’re looking to commit further to what they’re currently doing, awesome!
With Elite Marketing Pro, you can always provide a solution to what they need, either way.
I love that you can be straightforward with people on LinkedIn.
When I’m on the phone with a prospect from LinkedIn, right out of the gate, we’re talking about business.
That is the type of conversation I use to connect with people:
And you know what?
Because again, the whole basis is you’re there to do business.
One phone call and I make sales—I do.
The other thing is when I’m posting on LinkedIn:
My link is always going directly to an offer page – nothing free!
And I make sales all the time by offering something of value, something that’s going to help them move forward with their goals.
They purchase that while I’m sleeping or while I’m out to dinner or doing other things to build my business.
You can go directly to the sale on LinkedIn because, as I’ve hopefully made clear…it’s NOT about being social!
Or what happened to their friend’s dog, or what they ate for lunch.
It’s about doing business, connecting with people who are in business and helping people find business opportunities.
On most other platforms, content creators and content consumers are two different groups of people.
That is not the case on LinkedIn, where everyone is ultimately united in conducting business.
In other words, Facebook is a generalist network trying to appeal to everyone.
LinkedIn is a functional network used by business owners, managers, and professionals.
Because of this, LinkedIn users are far more targeted and responsive.
There are fewer tire kickers and more people with mutual interest.
Case in point:
Now let’s recap by going over the five reasons you want to use LinkedIn to find potential prospects, leads, and customers:
These five advantages mean more prospects, which means more sales, and more team members.
And that’s what you want, right?
I put together training which is called the LinkedIn Recruiting Playbook! But first I’m very excited about sharing with you a FREE Download on how to make your first moves on LinkedIn.
And if you found this content helpful, I would love to read your comments below!
Maikel D. Andres
Elite Marketing Pro
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