Written by Whit and Cari Higham | Filed under Attraction Marketing
When it comes to advertising online, there’s a specific type of prospect you’re looking for.
We call these folks your “target market.”
As you may know, these are the people who are most likely to become leads and eventually customers.
But long before they even think about signing up or buying anything, though…,
You need to learn how to communicate with them, so they CLICK on your ads first.
So to help you attract more interested eyeballs and clicks…,
We’re going to reveal our three-step process for writing wickedly-effective Facebook ads.
Starting with step #1…,
We’re going to use network marketers as the example target market because that’s the industry we serve.
So first up, let’s list some of the pains and struggles network marketers face…,
Speaking of which…,
Before we found Elite Marketing Pro, we were “mall sharks.”
We’d go to the mall and stalk people, trying to track down our next prospect, while other people were trying to shop.
It was painful.
Luckily, it was also a learning experience.
And just like we did, you too can discover a lot of your target market’s pains and frustrations by looking at your own past experiences.
Next, let’s list the desires and benefits network marketers desire…,
Okay, so now that we’ve identified the pains and struggles, as well as the desires and benefits, let’s talk about how this relates to your advertising.
As I mentioned above, when you’re looking at a specific type of person or a target market to advertise to, you must speak THEIR language.
Because if you’re talking in a language, they don’t understand, they’re not going to click on your ads.
Which brings us to the final step…,
So what are some words or phrases that only a network marketer would understand?
Is it making sense so far?
Now, I know, I know…
That feels a bit like “homework.”
After all, no one wants to sit down and make these types of lists.
However, this exercise is one of the most cost-effective things you can do, and it massively kickstarted my ads.
Once you understand this process, get good at telling your story, and talking to your target market, you’re going to be able to sell anything.
Let’s return to how you’re going to use this information to advertise to your target market.
In our case, network marketers are the target market.
That is a big space, though, right?
There are a whole bunch of people and thousands of different companies.
So let’s narrow down a bit.
In the beginning, most network marketers are bright-eyed and bushy-tailed, and happy to get started.
However, reality eventually sets in, and they start feeling those above-listed pains.
Therefore, our target market is the people who have discovered – and old – those pains, NOT the newbies who joined last week and think they’re going to be overnight millionaires with very little work.
That is how to understand the mindset of your prospects and connect with them on a level they can relate with.
That’s what’s going to make your ads most effective.
Now let’s give you a killer tip for how you can use your list of pains, benefits, and phrases in your advertising.
It goes like this…,
“How to ____________ without __________. “
When I sit down at my computer to come up with an ad to direct my target audience of network marketers to a blog post or a Facebook Live, I will choose one thing from the desire list and one thing from the pain list, like so…,
“How to get (the desire) network marketers want without (the pain.)”
“How to find more prospects without rejection.”
“How to prospect without chasing your friends and family.”
“How to rank advance without doing home parties.”
Those would be something a network marketer would click on, right?
This simple trick will help you super-quickly write ads to attract your target market.
You’re getting inside their heads, feeling their pain, and telling them you can provide a solution—in just a few words!
Okay, here’s a little bit more homework to make sure you’re getting this…,
The moment you’re done the reading, I want you to come up with three to five potential headlines using this formula.
Write them down.
And start using them!
You can use this exact method for whatever market you’re targeting.
Here’s the big takeaway:
The key to successfully marketing online is to connect with people who might already be interested in what you offer, based on their pains and desires, using a language they understand.
Using this process, you’ll immediately be well on your way to crafting more effective ads.
Now, if you’re a network marketer and you’d like to learn more about building your business online (instead of pitching friends and family, or stalking strangers at the mall as we used to), then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.
You’ll learn how to use proven “attraction marketing” strategies, so you’ll never have to chase down deadbeat prospects again.
Plus, you’ll see first-hand how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruits 70–100 new serious business-builders each month.
So if you’re ready to get started…,Just click here, and you’ll get access to the 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
Maikel D. Andres
Elite Marketing Pro
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