I want to talk to you about a topic that’s near and dear to my heart—
It’s hands-down the fastest way to sustainable profitability when you know what you’re doing.
Now, some people are claiming that email marketing is dead.
But I don’t think so.
Sure Facebook, YouTube, Messenger, and all that sounds sexy…
But try opening an account on any social media network without a valid email account.
Or make an online purchase.
Think about it: can you buy anything and receive a confirmation to anything other than an email address?
The answer is no.
Thinking it’s going to disappear because of social media is like saying that you won’t get any more physical mail in your mailbox because of the Internet.
So if you’re serious about building your network marketing business online, you absolutely must incorporate email marketing into your sales process.
It's the “glue” that holds everything together.
Thus the saying…,
“The money is in the list.”
Today we’re going to talk about what to do with your list once you start building it.
Some of the questions that we’re going to tackle right now are these:
Let’s get started…,
Here’s my take on this…,
Your prospects are overwhelmed with information.
They are also inundated with offers promising them the next big thing.
So how do you get and keep their attention?
That’s one of the big secrets to success with email marketing: make your advertising engaging.
Let’s not kid ourselves.
The purpose of your emails is to make money. You are in business to make profits.
But unless you can engage your prospects in a conversation, you have very little chance of selling anything other than to people who are ready at that moment to buy what you’re offering. That’s a tiny fraction of your list.
Selling blatantly in your emails alienates a lot of potential buyers – but it also leaves gobs of money on the table.
Think about it…,
Why do you watch TV or YouTube videos, read books or magazines, go to the movies, theatre, or sports events, hop on Facebook, or whatever you do to chill or give yourself a mental break?
You do it for entertainment.
You can call it the “Achilles’ Heel” of the mind (heard that from persuasion master Blair Warren.)
Your head is always looking for ways to latch on to something.
That is why our ears perk up when we hear some “shocking” or “bizarre” news, or some “secret” you’re not supposed to know.
(Think tabloid magazines at the checkout counter.)
Here are a couple of headlines from a recent issue of National Enquirer…,
If you weren’t thinking of it before, you do now, and you want to know.
And if you think for a second (no I don’t), I GUARANTEE YOU that your prospects do. It’s human nature. It’s also the reason why tabloids occupy prime real estate in any grocery store – the checkout counter — and are some of the most-read publications.
I’m not even going to talk about Cosmopolitan here. You can go and look up those headlines on your own and see why they’re so “enticing.”
So, how does all this tie into email marketing?
You do it by using the same tactics that make tabloid magazines so compelling, especially shocking, bizarre, curiosity-provoking subject lines that make your email almost impossible to ignore.
Building your network marketing business through email entails more than just blasting your list and hoping somebody takes enough interest to click on your messages.
Here are a few of our recent ones that got pretty good open rates.
These headlines are short, punchy, and reveal almost nothing about the content of the email.
They “hook” the reader, making your mind wonder about the story – kind of like opening a loop that you have to close. (That’s playing on curiosity)
And inside the email, you tell a story that’s related to your product.
That makes for an exciting read, and you satisfy your prospects’ deep craving for entertainment while presenting your product, service, an affiliate promotion, or a business opportunity.
People dig this much more than just dull “pitching.”
Of course, there is a time when you send a pure sales email – when there’s a special sale or discount. Or the end of a promo. Or 30 minutes before your webinar starts.
But those are few and far between.
So if all you do is “pitch” in your emails, it won’t be long before your list stops reading them. They’ll know it’s just another pitch coming their way. Nothing interesting.
Frankly, I’m shocked at the number of marketers who still send pitchy emails. They’re like “used car salesman” beating their readers over the head with loud and obnoxious sales talk.
Don’t be like them. Not if you want to have a good relationship with your list.
The good news is there are no hard rules when it comes to email marketing.
It’s kind of like the news. It can be about anything-anything at all.
Now, of course when you know your market, and you know what’s on their mind, what they’re thinking about, reading, watching, who they are listening to…it becomes a lot easier.
You can choose any of those and tap into an existing conversation in their head, like…,
Anything goes. There’s no right or wrong here, as long as you keep it exciting and make a smooth connection to your offer.
That’s an easy one. There’s a saying in our business:
“You should only send emails on days that you want to make money.”
Again there’s no hard rule on this. Just keep in mind that unless your prospects hear from you, they’re not thinking of you or your products.
So if you want your product, service, or whatever you’re selling to be on their mind…, you need to remind them about it – OFTEN.
Should you email every day? Sure, why not? You should do it more than once a week.
Some people will read your emails daily, and others won’t. As long as you’re there, in their Inbox, you’ll have a much higher chance of getting your emails opened and read.
And most important of all…, you’ll make sales and lots of profits!
So now that you know how to market to your list, it's time to grow your audience!
Sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.
In it, you’ll get the skills and strategies to attract people who are already interested in what you have to offer – so you won’t have to pressure, nag, or chase down anybody to “sell” them anything – EVER.
You’ll discover specific, proven actions to take that will help you attract a steady stream of leads online and grow your business fast – by getting people to reach out to you.
So if you’re ready to get started:Click here to access EMP’s 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
Maikel D. Andres
Elite Marketing Pro
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