Written by Whit and Cari Higham | Filed under Attraction Marketing
Want to sell more stuff, recruit more reps, and make a whole lot more “moola” in your business?
Sounds like a plan, right?
Well, first you need to learn how to market your business and start advertising on social media, because that’s the most effective means of connecting with your prospects, without having to chase people down or deal with rejection after rejection (…and believe me, we’ve been there!)
So, in the article below, we’d like to share, what strategy we’ve used to grow our business and the specific formula we use to write our ads.
That is what we focused on in the beginning, and is still what we work on to this day.
And we’ve come a long way in just the past couple of months.
Less than one year ago, when we first got started
We were over $30,000 in debt that we accumulated trying to build our network marketing business, while driving from town to town, prospecting on the streets and in malls.
Today, in contrast, we’re top affiliates at Elite Marketing Pro, and now we exclusively build our business online, from the comfort of our home.
We’re immensely grateful for our journey because we’ve lived the pains of the people we’re looking to help—our target market.
And one of the biggest tips we can share is this:
Get good at telling your story to your target market!
It’s your story that makes you who you are; it makes you unique.
It’s a loud, crazy world out there, with lots of people advertising, so when you are willing to reveal certain things about yourself and your story that most other people keep to themselves, you stand out.
With all of the ‘slimy’ gurus out there saying…
“Oh, we make this much money, here’s our yacht, here’s our mansion, here’s our luxury car…”
…people are jaded; cynical.
They can’t imagine those things for themselves.
So when you’re willing to be vulnerable and tell your story, whether it has immense, heart-wrenching pain where you’ve lost everything,
or you’re a millennial, a college student, and don’t have money for gas, and your car is just sitting there in your mom’s driveway…
Everyone has their pains, and everyone is touched by and can relate to, your hurts.
Now let’s get into our successful ad formula.
I don’t care what platform you’re using.
This strategy works on Facebook, LinkedIn, YouTube, Instagram, or any other social media platform.
Where you explicitly use it is tactical, but the formula itself is strategic, meaning that it applies anywhere and everywhere.
We even use this same formula in our Facebook Lives—it’s universal.
So here are the four necessary steps you need to know to start, starting with;
Maybe you’ve heard it said: if you try to advertise to everybody, you will attract nobody.
Always remember that when you’re advertising, you are not broadcasting to the masses, you are speaking to ONE person.
Now, what is the pain that your ideal prospect – that one person – is feeling?
Any time we sit down to write copy for anything, we start by remembering that pain we went through.
Remember, it’s been just a few months since we’ve been out of the basement.
Our memory of that pain is still fresh.
As we read it and write about it, it’s gut-wrenching.
You need to write from that pain, where the experience is coming from.
Sometimes that can be hard for those who haven’t been through that kind of experience.
The cool thing about writing is that you can watch other people go through a struggle, and write that copy from an outsider’s perspective, based on their experience.
That is where 95% of people struggle with advertising because learning to write from the pain is a skill set that takes time to build.
Some people take more, and others take less time to learn writing about their story and hurts. But following this formula is going to make the process a lot easier.
You might be thinking;
“Everybody’s telling the same story.”
And that’s great!
It just means there’s a massive opportunity for you to do something different to make yourself stand out.
Let me give you an example.
That’s why they keep making them, right?
Every underdog movie is the same story – just with different characters and a different plot.
It’s the same thing when it comes to writing your ad copy.
You might be telling the same story, but you’re a different person, and it’s a different plot.
So don’t worry about;
“I’m just writing the same thing as everybody else.”
You might be writing about the same pain points, but the plot and the characters are going to be different.
What you’re doing is taking people on a journey with you, and visiting pain points along the way.
But, and this is important;
You’ll just hit two, three, maybe four pain points, and then you’re going to move into step two of the formula, which is the solution to the pain.
The solution or benefit is what you’ve found to get out of that pain you were feeling.
For example, let’s say that you are in a health and wellness MLM, and you offer a weight loss shake.
There’s a big difference between posting a picture of you drinking your shake, saying;
“I lost five pounds in a week. Message me and ask how I did it.”
…and talking about whatever pain it was that made you want to lose the weight.
What was the pain you felt before you lost that five or ten pounds?
Did you feel unhealthy?
Did your heart hurt?
Were you exhausted all the time?
Maybe you were a mom who still hadn’t lost the baby weight after three years, and you were terrified to wear a bikini in public.
A guy I know mastered his pain story—when he writes about his weight loss journey, he shares about how he was so uncomfortable with the way he looked that he’d turn out the lights when he was intimate with his wife.
That is the pain!
When you read that, suddenly, your heart is like, “Oh, my gosh!”
If you can get into the heart of the person who is reading your ad, then they’re going to be willing to listen to whatever else it is that you have to say.
So pain is first.
The solution isn’t immediately saying;
“Ask me how I did it – using this awesome, delicious shake!”
Instead, your answer is to provide education – how you changed your lifestyle, how you changed your mindset, how you changed your diet, etc.
Help them get clear on their wants and desires from where they currently are.
Once you’ve established the pain point, you have their attention, and they’re listening to you.
Now you need to ask;
What are their wants and desires moving on from that pain point?
Where do they want to go from here?
That’s where the solution comes into play.
So you don’t just jump right into the solution;
“Hey, drink my shake, that’s the solution!”
Once you’ve gotten their attention, you must educate them first.
Now ask: what is the benefit for them, if they take action?
You’ve established the pain point; you’ve educated them, and now what is the benefit for them for taking action?
How is this going to help?
“I’m fatigued all the time. Is this going to help me change my lifestyle, so I’m not as fatigued anymore?”
Now again, your benefit’s not, “Drink my shake!”
The benefit is this:
How is this going to help them move from where they’re currently at, to where they want to be?
If you’re that mom who was terrified to put on the bikini and now you’ve lost weight, you can now talk about;
“I just bought my first bikini since the birth of my baby and I’m going on a cruise in February!”
For the guy that was talking about turning off the lights, the benefit that he shared was;
“Guess what, I’m not afraid anymore. The lights are on, clothes are coming off, and I’m feeling good about myself!”
The “Call to Action” is the most critical part of the ad.
You might do everything right in the first three steps, but if you don’t put the icing on the cake with the right call to action, your ad won’t work.
So don’t drop the ball!
Because if you don’t give them a direct call to action, you’re not helping them move forward and change their lives.
You want to give them the option to connect with you, right now!
And tell them exactly how to do it.
Now, that’s our 4-step formula for writing a winning ad.
But you’re not finished yet!
Here are a few essential questions to ask before you post it;
This question is critical to the success of your ad;
Hint: boring doesn’t sell.
But, it also needs to be relatable, so you’ve got to ask;
Again, are you speaking to ONE person and telling them a story they can relate too?
Clarity is HUGE, so you need to ask…
Remember, the call to action is the essential part of your ad.
So make sure that you stay clear, on point, moving forward throughout your message.
Sometimes, especially when you venture into the land of long story ads, you end up being repetitive.
So as you’re going through your ad or post, at every single line, you need to ask:
The point of every line is to get them to read the next one.
If they’re not willing to read the next line, you’ve lost them.
So make sure that you’re taking them on this journey with you fairly quickly.
When I’m consulting with people, looking at their ads, I always ask…
“Would you click on this? Would you want to learn more?”
70-80% people tell me, “No.”
This question gets the wheels turning.
They start thinking;
“I need to be more persuasive in my writing.”
It all comes from being unique, and telling your own story.
If you run generic, cookie-cutter ads, without sharing anything personal about yourself whatsoever, you’ll never have success.
Remember what training is: training is just training; it’s a guideline.
YOU have to fill in the gaps.
Whether it’s training about writing a post or running an ad, it’s all about making everything unique to you.
When we started, we understood that right away. It’s what helped us build a lot of momentum.
We wanted to make everything unique; different from everyone else’s.
I guarantee that your account will relate to people that our story won’t.
That’s the beauty of being a human being; we each have our own story to tell.
Follow this four-step formula, understand the essentials, and you will rock it when you write your ad copy!
And your homework is to sit down and write some killer ad copy, right now.
I don’t care what platform you’re using.
If you start right now, by the end of this week, you will have written a killer ad or post—virtually guaranteed.
And if you’re a network marketer and you’d like to learn more about building your business online (instead of pitching friends and family, or stalking strangers at the mall as we used to), then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.
That is the same information we used to get started on our journey of learning how to market ourselves online.
You’ll see firsthand the process Ferny Ceballos, CMO of Elite Marketing Pro uses to passively generate 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business-builders each month.
And you’ll learn how to use online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more “moola” in your business.
So if you’re ready to get started;Click here to access our 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
Maikel D. Andres
Elite Marketing Pro
How To Get Your Emails Opened, Read, & Making You Money! Written by VITALY GRINBLAT | Filed under ATTRACTION MARKETING ...
How to Save Network Marketing & Your Relationships, While Rapidly Growing Your Team Written by FERNY CEBALLOS | Filed under&n...
How to Use the Time-Tested “PAS” Social Media Post Formula for Attracting Red-Hot, Ready-to-Buy Leads Written by Ferny Ceballos...
5 Tips to Absolutely Crush It Using Social Media to Grow Your Network Marketing Business! Written by Brandy Shaver | Filed under Recruiting...
Three Simple Steps to Write Effective Facebook Ads that Attract Your Target Market Written by Whit and Cari Higham | Filed under Attraction...
Seven Proven & Simple Ways to Find Qualified Prospects and Build a Big Team Written by BRANDY SHAVER | Filed under ATTRA...
Attraction Marketing: The Roadmap to Building an Online Brand in Network Marketing Written by Ferny Ceballos | Filed under Attraction Marketing ...
Jeffery Combs on How to Achieve Network Marketing Success Without Anxiety or Fear Written by Ferny Ceballos | Filed under Attraction Market...
Written by MATT BARAN | Filed under TRAFFIC Are you a network marketer without a big advertising budget? Don’t fr...
Written by Whit and Cari Higham | Filed under Attraction Marketing Want to sell more stuff, recruit more reps, and make a whole lot mor...
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited fol...
Why they buy
How to improve your communication, negotiation & sales up to 300%
Free Online Recruiting Course
How to recruit - rejection free
FREE Download Social Media Recruiter
How to use social media to recruit
FREE Download LinkedIn Recruiting Script Bags
Turn LinkedIn into your sales & recruiting machine
FREE Online Masterclass
Converting ads and traffic campaigns