Written by MATT BARAN | Filed under TRAFFIC
Are you a network marketer without a big advertising budget?
Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.
Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven figures.
Now, there are three types of ads you should ALWAYS be running.
Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.
Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work correctly.
As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.
That synergy is where you’ll start seeing magic happen with your ads.
Facebook ads are only tricky and pricey when you’re just trying to get clicks to your website, without engaging your audience first.
Knowing how to use social media for network marketing the right way is crucial!
That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.
So let’s dive in!
The first ad you want to run is a,
Big picture time:
Stories are the way people connect and identify with others.
They’ve been used since the beginning of time before there was TV.
All the way back when cave dwellers sat around campfires, they told stories to entertain each other.
Think about when you were in your high school history class, sitting at your desk, bored out of your mind.
You’d think to yourself:
“Yeah, this kind of sucks.”
And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!
Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)
It’s the same way with your ads.
Instead of just saying something like:
“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”
You want to tell a bit more about who you are and what you do.
The struggles you went through.
So they feel like:
“Oh my god, this person is just like me. They went through that just like me.”
And you want to get them to raise their hands and say:
“Yes, I want to work with you,"
because they do identify themselves with you.
That’s done through telling stories.
So a story ad is number one.
It could be accomplished through either a clicks-to-website ad or a conversion ad.
Point being that a story ad is the number one thing you need to run because you need to get your message out there as an entrepreneur.
The second type of ad that every entrepreneur should be running is a:
Video views are cheap on Facebook right now.
Facebook rewards advertisers for using video in their advertising.
And mostly what you’re doing is creating your brand by creating familiarity with your prospects.
You might not get a conversion right away, but you’re getting in your prospect’s head.
“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”
So when you eventually ask for the sale, or even to get them on your email list, they’ll have some familiarity with you.
They’ll know who you are because they’ve seen your videos in their News Feed.
The best thing about videos right now is this:
It’s also great for retargeting.
People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.
Now you can retarget easily with videos.
Here’s one of the best ways to do it:
Now you have a pre-made audience of prospects who’ve watched your video to follow-up!
It’ll be a smaller audience at first, but a HIGHLY responsive one.
Then you can boost future videos to that particular custom audience.
That audience will keep building and building, so they get more and more familiar with you.
You’re not going to be successful on Facebook if you’re not running video ads.
Because that’s the direction, Facebook’s going to compete with YouTube.
The video is the way of the future.
You’ve got to learn to do it.
I don’t care if you’re too afraid to get in front of the camera; too bad!
You’ve got to get over that if you want to build your network marketing business online.
The final type of ad you want to run is a:
That is the type of ad where you get somebody to raise their hand and say:
“Yes, I want to work with you.”
Or you get them to sign up for your email list on your website.
Which eventually you want to turn into a purchase.
The conversion ad is something that you want to run when you’ve already shown people your story.
They’re already familiar with you.
They’ve seen your videos at this point.
You provided value to them, and now you can say:
“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”
But here’s the thing with conversion ads:
You want to have some familiarity with your audience already because you’re going for “the ask” on this ad.
And you want them to take a specific action other than watching your video or read your blog post.
It’s kind of like going on a first date with someone.
You wouldn’t ask them to marry you on the first date.
That’d be weird and creepy.
You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.
Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.
It’s the same way with your customers.
Asking for a significant commitment, like signing up for an email list right off the bat, is a big ask for somebody.
We’ve all got way too many emails in our inbox at this point.
We’re all inundated with advertising message after advertising message and ad after ad after ad.
The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.
We don’t want them in our inbox until we trust them.
Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.
You want to build up a certain level of trust, and that’s why you want to share your story.
It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds.
Now they know who you are.
Now when they see your capture page or a blog post, they’re going to say,
“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”
By following the above strategies you demonstrate:
At this point, why wouldn’t your prospects want to do business with you?
Now, I know that everything I shared was pretty high level and conceptual today, but I’m sure you now have a better understanding of how to use social media for network marketing.
It’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.
Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…,
Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop…
Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.
Just pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in the first ad spend.
You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.
And Tim will show exactly how we did it.
Hint: building relationships is a big piece of the puzzle.
So if you haven’t registered yet, why are you waiting?
And if you found this content helpful, I would love to read your comments below!
Maikel D. Andres
Elite Marketing Pro
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