The Boardwalk Network

Facebook Ads & Network Marketers

Category: Marketing Author: Maikel Date: 20.07.2018 15:21:58


Written by MATT BARAN | Filed under TRAFFIC

how to use social media for network marketing

Are you a network marketer without a big advertising budget?

Don’t fret!

Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.

Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven figures.

Now, there are three types of ads you should ALWAYS be running.

Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.

Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work correctly.

Here’s why;

Facebook is a SOCIAL networking platform!

As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.

That synergy is where you’ll start seeing magic happen with your ads.

Facebook ads are only tricky and pricey when you’re just trying to get clicks to your website, without engaging your audience first.

Knowing how to use social media for network marketing the right way is crucial!

That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.

So let’s dive in!

The first ad you want to run is a,

Big picture time:

Stories are the way people connect and identify with others.

They’ve been used since the beginning of time before there was TV.

All the way back when cave dwellers sat around campfires, they told stories to entertain each other.

Human communication is story-based!

Think about when you were in your high school history class, sitting at your desk, bored out of your mind.

You’d think to yourself:

“Yeah, this kind of sucks.”

And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!

Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)

It’s the same way with your ads.

Instead of just saying something like:

“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”

You want to tell a bit more about who you are and what you do.

The struggles you went through.

You want to develop an emotional rapport with your audience

So they feel like:

“Oh my god, this person is just like me. They went through that just like me.”

And you want to get them to raise their hands and say:

“Yes, I want to work with you,"

because they do identify themselves with you.

That’s done through telling stories.

So a story ad is number one.

It could be accomplished through either a clicks-to-website ad or a conversion ad.

  • You could ask people to “comment below” to get more information, or
  • Or you can also run traffic to your website to get people to sign up for your free lead magnet.

Point being that a story ad is the number one thing you need to run because you need to get your message out there as an entrepreneur.

The second type of ad that every entrepreneur should be running is a:

Video views are cheap on Facebook right now.

Facebook rewards advertisers for using video in their advertising.

And mostly what you’re doing is creating your brand by creating familiarity with your prospects.

You might not get a conversion right away, but you’re getting in your prospect’s head.

They say:

“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”

So when you eventually ask for the sale, or even to get them on your email list, they’ll have some familiarity with you.

They’ll know who you are because they’ve seen your videos in their News Feed.

The best thing about videos right now is this:

Facebook rewards you for doing them!

It’s also great for retargeting.

People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.

Now you can retarget easily with videos.

Here’s one of the best ways to do it:

  1. Do a Facebook Live and boost it ($5 minimum)
  2. Let this campaign run for a day or two
  3. Once complete, go into your Ads Manager account
  4. Under Audiences, you’ll be able to create a Custom Audience of everyone who viewed your video

Now you have a pre-made audience of prospects who’ve watched your video to follow-up!

It’ll be a smaller audience at first, but a HIGHLY responsive one.

Then you can boost future videos to that particular custom audience.

That audience will keep building and building, so they get more and more familiar with you.

Bottom line:

You’ve got to do video ads!

You’re not going to be successful on Facebook if you’re not running video ads.

Because that’s the direction, Facebook’s going to compete with YouTube.

The video is the way of the future.

You’ve got to learn to do it.

I don’t care if you’re too afraid to get in front of the camera; too bad!

You’ve got to get over that if you want to build your network marketing business online.

The final type of ad you want to run is a:

That is the type of ad where you get somebody to raise their hand and say:

“Yes, I want to work with you.”

Or you get them to sign up for your email list on your website.

Which eventually you want to turn into a purchase.

The conversion ad is something that you want to run when you’ve already shown people your story.

They’re already familiar with you.

They’ve seen your videos at this point.

You provided value to them, and now you can say:

“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”

But here’s the thing with conversion ads:

You want to have some familiarity with your audience already because you’re going for “the ask” on this ad.

And you want them to take a specific action other than watching your video or read your blog post.

Basically:

You want them to make a commitment

It’s kind of like going on a first date with someone.

You wouldn’t ask them to marry you on the first date.

That’d be weird and creepy.

You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.

Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.

It’s the same way with your customers.

Asking for a significant commitment, like signing up for an email list right off the bat, is a big ask for somebody.

We’ve all got way too many emails in our inbox at this point.

We’re all inundated with advertising message after advertising message and ad after ad after ad.

We’ve all become extremely sceptical about everything

The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.

We don’t want them in our inbox until we trust them.

Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.

You want to build up a certain level of trust, and that’s why you want to share your story.

It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds.

Now they know who you are.

Now when they see your capture page or a blog post, they’re going to say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Bottom line:

Traffic and conversions are all about building relationships

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell exciting stories
  • You can relate to others and understand their problems

At this point, why wouldn’t your prospects want to do business with you?

Now, I know that everything I shared was pretty high level and conceptual today, but I’m sure you now have a better understanding of how to use social media for network marketing.

It’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…,

Our highest-converting ads and campaigns!

Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.

Just pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in the first ad spend.

In fact:

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building relationships is a big piece of the puzzle.

So if you haven’t registered yet, why are you waiting?

Pick a time that works for you to attend Tim’s traffic workshop right here.

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Maikel D. Andres
Affiliate Marketer
Elite Marketing Pro

Similar articles

The Email - Veni, Vidi, Vici

How To Get Your Emails Opened, Read, & Making You Money! Written by VITALY GRINBLAT | Filed under ATTRACTION MARKETING ...

A murder mystery has been solved!

How to Save Network Marketing & Your Relationships, While Rapidly Growing Your Team Written by FERNY CEBALLOS | Filed under&n...

Attracting Red-Hot, Ready-to-Buy Leads

How to Use the Time-Tested “PAS” Social Media Post Formula for Attracting Red-Hot, Ready-to-Buy Leads Written by Ferny Ceballos...

5 Tips to Absolutely Crush It Using Social Media

5 Tips to Absolutely Crush It Using Social Media to Grow Your Network Marketing Business! Written by Brandy Shaver | Filed under Recruiting...

Three Steps To Effective Facebook Ads

Three Simple Steps to Write Effective Facebook Ads that Attract Your Target Market Written by Whit and Cari Higham | Filed under Attraction...

Simple Ways To Find Qualified Prospects

Seven Proven & Simple Ways to Find Qualified Prospects and Build a Big Team Written by BRANDY SHAVER | Filed under ATTRA...

Attraction Marketing - THE Powerful Recruiting Tool

Attraction Marketing: The Roadmap to Building an Online Brand in Network Marketing Written by Ferny Ceballos | Filed under Attraction Marketing ...

Top 10 Tips to Maximize Your Facebook Lives

Julie Burke’s Top 10 Tips to Maximize Your Facebook Lives and Create More Engagement Written by Julie Burke -Top producer and creator...

The Other F-Word / FEAR

Jeffery Combs on How to Achieve Network Marketing Success Without Anxiety or Fear Written by Ferny Ceballos | Filed under Attraction Market...

LinkedIn - The Most Powerful Recruiting Tool

4 Steps to Turn LinkedIn into Your Sales & Recruiting Machine Written by Gloria MacDonald | Filed under Social Networking   ...

Facebook Ads & Network Marketers

Written by MATT BARAN | Filed under TRAFFIC Are you a network marketer without a big advertising budget? Don’t fr...

The 4Step Strategic Formula for Writing KILLER Ad Copy

Written by Whit and Cari Higham | Filed under Attraction Marketing Want to sell more stuff, recruit more reps, and make a whole lot mor...

Professional Email Listbuilding

GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited fol...

The partner program of Dubli Network, BSP Rewards

Dubli Network’s Partner Program, BSP Rewards (BSPRewards.com), provides organisations of all sizes with a dynamic, innovative and successfu...

Why they buy

DISCOVER HOW TO IMPROVE YOUR COMMUNICATION, NEGOTIATION & SALES UP TO 300 %! The ability to sell is the number one skill in business. (Rob...

Ads / Partner
TBW Network MLM Gateway - Helping network marketers build their business
Follow us

LinkedIn Facebook Twitter Google+ Youtube

Recommendations

Why they buy
How to improve your communication, negotiation & sales up to 300%

Free Online Recruiting Course
How to recruit - rejection free

FREE Download Social Media Recruiter
How to use social media to recruit

FREE Download LinkedIn Recruiting Script Bags
Turn LinkedIn into your sales & recruiting machine

FREE Online Masterclass
Converting ads and traffic campaigns